The M-22 Challenge : bike – run – paddle : Are you up to the Challenge?
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Giving Back

Giving back to the Community
M22 takes a holistic approach in business operations – we understand the importance of supporting other local businesses, minimizing our waste as much as possible, and giving back to organizations dedicated to preserving our areas most valuable asset – the environment.

From our first day in business M22, along with The M22 Challenge, has donated a percentage of all sales to the Leelanau Conservancy. This means that for every product sold and for every event registration made, a portion of the proceeds is given away – not based on profit but on gross sales. So even if our company made no profit in a year we are still committed to our donation. We arranged our charitable contribution this way to express the companies devotion to preserving our natural environment – not just some off-the-cusp marketing scheme but a true initiative. www.theconservancy.com

Green Initiatives
M22 promotes a healthy lifestyle focused on simplicity and the appreciation for the natural environment. This approach has naturally directed our business in growing as green as possible. M22 believes in:

+ Reduce, reuse, and recycle always – from the store to the office to the home.
+ Buying as many “American Made” or Local products as possible.
+ Embellishing all products locally.
+ Utilizing electronic documents over printed documents.

+ Creating a “Zero Waste”, Green Certified event – the M22 Challenge. The M-22 Challenge is a Zero-Waste event, meaning that we scrutinize every aspect of this event’s planning and operation to make sure that waste is not only minimized, but any wastes generated are able to be collected and processed via recycling/composting at local facilities. Thank You Bay Area Recycling!

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