About M-22

Visit the official M-22 company website at www.M22online.com.

WHY M-22?
Anyone who has ever driven along the historic, scenic M-22 highway understands that it is a genuine masterpiece of artwork produced by the Earth’s sculptor. Locals who live near or along the road do so because they need to; they are so in love with the area they could not possibly conceive of living elsewhere. Seasonal vacationers from around the country spend their time back home dreaming of the area and counting the days until they can return to this corner of heaven on earth. First-timers to the area usually stare wide-eyed and awed as they crest a hill and gaze out over the great vista of Lake Michigan’s beautiful freshwater expanse.

The M-22 Challenge is a multi-sport event that showcases the area, native beauty, and amazing natural resources found here. It is natural and connected to the earth; healthy and positive. The event is composed to be fun, but will also have a competitive side. As with M-22 the brand, the M-22 Challenge will strive to become the most prestigious event in the area.

HOW IT ALL BEGAN…
Local kiteboarding icons Matt and Keegan Myers (also known as “The Broneah Brothers”) fell in love with M-22, literally while traveling along M-22 countless times in pursuit of wind, waves, and perfect beaches for their beloved sport of kiteboarding. The M-22 image sparked something in the brothers that reminded them of natural beauty, good times, and positive energy! Loving the fact that something so simple can mean so much to many different people each in a different way.

In 2003, T-shirts and stickers were made with the M-22 road sign as a logo for local kiteboarders and surfers to wear. In August 2006, Keegan wore an M-22 T-shirt on the cover of Traverse Magazine when the brothers were featured for Broneah Kiteboarding. After the magazine was distributed, the phone rang off the hook for weeks. Quick to take things to the next level, the brothers went into production and worked with several Leelanau retailers. The retailers sold M-22 hoodies, T-shirts, and stickers. The product line has continued to expand as new apparel and accessories continue to be added. In November 2007, just in time for the holiday season, an M-22 company store opened in downtown Traverse City, and the distribution of M-22 wine and coffee has taken off. Keeping the brand focused on quality products, service, supporting local businesses and eco friendly opportunities will continue to help grow the brand.

Visit the official M-22 company website at www.M22online.com.