The M-22 Challenge Directors Make it Happen!

The M-22 Challenge Directors and Volunteer Staff worked around the clock to help make the First Ever M-22 Challenge a HUGE Success.

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FOUNDERS
Matt & Keegan Myers
Course Director / Start Line Director / Finish Line Director / Registration Director
After traveling the world in search of a destination full of natural beauty, clean air, big trees, fresh water, sandy beaches, and honest humble people, Matt & Keegan realized they had it all and more right in their backyard of Northern Michigan. This passion for the area has motivated the development of the M-22 Challenge in hopes to help people enjoy the area in a clean, healthy way.

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Matt Myers Sr.
Event Coordinator – challenge@m22online.com
It has always been the dream of Matt Myers Sr. to work with his two sons. After spending years working with Father Fred and organizing events for the foundation, Matt Sr. was excited to help his boys in hosting an event to promote their M-22 business. As the Event Coordinator, Matt is the one connecting all the dots to make this challenge happen.

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DIRECTORS
Chad Jordan
Awards Director – chad.jordan@me.com
“I am interested in anything outdoors – snowboarding, MTB, skate, etc. I am from Traverse City, but grew up in Florida. I live in Suttons Bay and am a personal trainer and organic farmer. I am involved with M-22 because I subscribe to the philosophy of Broneah.”

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Charlie Socks (brothers Dave and Rich also)
Construction Directors - charlie@socksconstruction.com
“I enjoy outdoor activities (golfing, boating, baseball) and being with friends and family. We are in the building development industry (Socks Construction Co.). I consider myself a good friend of Matt Sr. and would like to help out. I think this event will be a great experience and will have many great memories.”

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Chuck O’Connor
Sponsorship Director – chuck@emgconsult.com
“I’ve lived along the M-22 highway in Leelanau County for over 30 years, raising a family and enjoying the kayaking, skiing, and beautiful waters and beaches the whole time.  The Broneah boys have got it right:  M-22 is not just a road – it’s a way of life, and there really is no other place I’d rather be!  I’ve been consulting on all things sponsorship as the Director of Corporate Partnerships for the National Cherry Festival for nearly 20 years.”

Mark Cundiff
Medical Director – mecundiff@gmail.com
Mark lives in Maple City and owns Enhanced Physical Therapy, Inc.
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Mary Lannin
Running Director / Assistant Registration Director – mlpersonalbest@yahoo.com
“I own my own personal training business located on West Bay in Traverse City. I am a Personal Trainer, Fitness Lifestyle coach, and also certified in Sports Performance Nutrition. I’m recently an addict of skate skiing – which I can say I’ve enjoyed every ounce of snow and miss it – which in an unreal event for myself! I love running and racing. My family is awesome and I love Jesus. I am thrilled to be a part of the M-22 Challenge and let my creative outlets soar. My clients are looking forward to the challenge and training harder than ever for this awesome event.”

Matt Wiesen
Paddle Director - mattwiesen@centurytel.net
“Born and raised in Glen Arbor and owner of Crystal River Outfitters. I enjoy sharing the Sleeping Bear Dunes National Park with customers, paddling the Crystal River, and excited to expose a new group of people who are participating in the M-22 Challenge with Glen Arbor and its surrounding areas.”
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Melissa Brown
Assistant Bike Director – paints4peace@aol.com

“Hey there! I am an overly-energetic ambitious 30-year-old from the corn field heavens of Birch Run, Michigan. I currently live in Traverse City and teach Photography and Computer Art at Traverse City West Senior High. I keep my life exciting through photography, kayaking, learning how others’ learn and by participating in events like the M-22 Challenge! I am involved with the M-22 Challenge because I believe in fostering an awareness of community, recreation, health and local excitement!!”

Rob Serbin
Dune Climb Director – rob@serbinrealestate.com
“I’m a half century (50) old and live in Burdickville (with a Maple City mailing address) in a place that sits along the bike race portion of the M-22 Challenge. I am interested in water skiing, biking, food, and wine. I am a broker and own Serbin Real Estate in Glen Arbor, Michigan. I am involved with the M-22 Challenge because it is a great idea and will continue to put M-22 and Glen Arbor on the map.”
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Sam Porter
Entertainment Director – sam@porterhouseproductions.com
“T.C. Native. Back from 12 years living in Bozeman, Montana. I own Porterhouse Productions and produce concerts, festivals and events in the Northern Rockies and now Michigan and the Midwest. I love the M-22 road, the people behind the M-22 brand, and doing good work in an excelling culture while having fun.”
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Stephanie Zalucha
Social Media Director – stephanie.zalucha@gmail.com
“The M-22 Challenge will be an incredible event and I am excited to support it during its first year!  I grew up in Traverse City and have always loved outdoor activities including running, biking, and most recently, kiteboarding.  I graduated from the University of Michigan and now work for Thompson Surgical Instruments as a product manager.  Being the Media Director for the M-22 Challenge is a great fit for me because of my personal interest in business and marketing.”

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Additional Support:

Dave Taylor
Parking Director - dtaylor@arcticglacierinc.com

Katy Wiesen
Volunteer Care Director – katywiesen@gmail.com

Joe Bidenhorn
Lead Vehicle Director – provemont@sbcglobal.net

Tim Brick
Neutral Support – tbrick@brickwheels.com

Enrico Schaefer
Legal Support – enrico@traverselegal.com