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2014 Event Coverage

Traverse Magazine – MyNorth.com

 

9&10 News

 

Record Eagle Newspaper


2014 Media Release 1

2014 M-22 CHALLENGE – PRESENTED BY NORTHPEAK BREWING COMPANY

Northern Michigan’s M-22 Events Team along with Northpeak Brewing Company & the famous Lake Michigan M-22 corridor welcomes athletes & spectators Saturday June 14th to the sixth annual M-22 Challenge in Glen Arbor, MI.

Traverse City, Michigan June 14th, 2014 – Imagine, 900 kayaks lying side by side, end to end in rows on the bank of Little Glen Lake in Glen Arbor, Michigan.  A few yards away, picture 900 bikes hanging in organized racks just off of M-22.  Beyond the bikes the Sleeping Bear Dunes National Lakeshore where 900 athletes ranging from 14 – 71 years old and hailing from 15 states and countries as far as Switzerland  running up the famous “Dune Climb”.  What you are picturing is the 6th annual M-22 Challenge and if you’re unfamiliar with where it’s taking place, just know that the athletes will tread on what is named the “Most Beautiful Place in America” by Good Morning America.

The M-22 Challenge is a multi-discipline event that combines running, cycling, and paddling in to a 22-mile race.  Started six years ago by the founders of the popular Michigan brand “M-22”, the M-22 Events Team – Matt Sr., Matt and Keegan Myers are amazed at the growth and how quickly the event fills up every year.  According to Matt Myers, the growing popularity of the race parallels the growing attraction of Northern Michigan. “People are drawn to the vibe and atmosphere of the event,” he adds. The event survey last year revealed that, participants were struck overwhelmingly with the high quality organization of the event and camaraderie of participants as well the scenery.

In support of the event, the brothers are proud to present the M-22 Challenge website where detailed course information and event updates can be found.  Go to: www.m22challenge.com.

 

For Live updates and racer notifications please follow us on:
Facebook- www.facebook.com/M22online
Instagram- M22store
Twitter- @m22challenge

 

Another way to take part in all the fun this year is to volunteer.  We are looking for volunteers to help out with the M-22 Challenge (free shirt, great party, and amazing experience @ the event.  The M22 Challenge team is comprised of volunteers that have returned every year to help make the event happen, they love to be a part of something so positive. Please use the following link to sign up.

https://register.raceservices.com/Register/?event=25970.  

 

About the M-22 and the M-22 Challenge

M-22 Challenge supports the local community
Northern Michigan businesses such as North Peak Brewing love the way the M22 Challenge promotes our area in a positive way that gets people outside doing something fun and active together. The event has a competitive edge and people want to win, but the camaraderie of the majority of participants is what makes the vibe of the event so enjoyable.

The event brings people into the area on a “shoulder season” weekend benefiting many local restaurants, hotels and businesses.

Our trophies are known as the best trophies ever given at any event, and that they are all made locally by Victor from TC Mirror.

 

About Presenting Sponsor, Northpeak Brewing Company
400 West Front Street, Traverse City, MI   49684     www.northpeak.net.  Email – megan@nubco.net

 

Giving Back

Leelanau Conservancy
From our first day in business, M22 and the M22 Challenge has donated a percentage of all sales to the Leelanau Conservancy. www.leelanauconservancy.org

Chordoma Foundation
In 2012, M22 Co-founder Matt Myers Jr. was diagnosed with Chordoma, a rare form of bone cancer that forms in the skull and spine. He was given a 2-5 year life expectancy on what was deemed an inoperable tumor. Intense research by the Myers family led them to a surgeon who completely removed the tumor. With the high reoccurrence rate of this disease, M22 is on a mission to help find a cure. The Chordoma Foundation is led by a Chordoma survivor and is comprised of leading researchers and surgeons in the cancer field. The foundation has made steps in finding a cure for Chordoma patients and those struggling with other types of cancers. www.chordomafoundation.com

Glen Arbor
We also contribute to and support the Sleeping Bear Dunes National Lakeshore, Glen Arbor Township, Glen Arbor Emergency Services, Leelanau County Sheriff, Leelanau County Road Commission, and MDOT. Year after year, the M22 Challenge brings many people into the area on a “shoulder season” weekend which greatly benefits local restaurants, hotels, and businesses – the Glen Arbor area loves the M22 Challenge! But most importantly, the best part of the event is the team – we are comprised of volunteers that continue to return every year to help make the event happen, they love to be a part of something so positive!

Here is an excerpt from a letter written by Glen Chown, the Executive Director of the Grand Traverse Regional Land Conservancy:
Below are a few of the highlighted benefits of the M22 Challenge:

  • Area businesses have embraced the M-22 Challenge, recognizing the economic benefits that event provides the Glen Arbor and Traverse City communities.
  • Based on data from a recent study commissioned by the Traverse City Convention and Visitor’s Bureau, Tourism-Related Benefits in Traverse City’s Economy, a conservative estimate of the economic impact to our region from the M-22 Challenge is over $750,000.
  • Of the 900 participants of past year’s M-22 Challenge, 67% were not from our region. 6.5% were from out-of-state. Race participants are almost always accompanied by friends and/or family. They stay in our hotels and buy gas, meals and souvenirs.

2013 Event Coverage

http://michiganrunnergirl.com/race-report-2013-m-22-challenge/

 

http://glenarborsun.com/olympian-jeff-smoke-reclaims-trophy-at-fifth-annual-m-22-challenge/

 

http://www.youtube.com/watch?v=Z3Y2nllqgXs

 

http://www.9and10news.com/story/22539565/5th-annual-m-22-challenge

 

http://www.9and10news.com/story/22436779/special-report-m-22-not-just-a-road

 

http://www.9and10news.com/video?clipId=8926848&autostart=true

 


2013 Media Release 1

http://www.prweb.com/releases/2013/2/prweb10419685.htm

http://www.9and10news.com/story/21135694/registration-for-the-2013-m-22-challenge-presented-by-oneupweb-opens-march-1st


2012 Media Release 3

Keri Pawielski wins the M-22 Challenge Trophy for the Fourth Year in a Row

Doubled in size to 800 participants, the run-bike-paddle event again draws top athletes, beginners, and even a wheelchair division together to race in “The most beautiful place in America”

Glen Arbor, Michigan June 9th, 2012 –  She’s back again and holding on to her trophy.  Keri Pawielski of St. Joseph, MI claimed first place in the women’s division of the M-22 Challenge for the fourth year in a row with a time of 1:23:43.   She also took home the Queen of the Dune trophy for reaching the top of the Sleeping Bear Dune Climb first.

In the men’s division, Denny Paull of Cheboygan, MI took first place with an impressive time of 1:14:10.  Paull placed second last year.  For Paull, this year was “all about the bike.”  He thanks Brick Wheels for helping with his bike issues and says he “couldn’t have pulled it off with out them.”

Close behind Paull and nearly closing the gap on the water, Jeff Smoke of Chicago, IL came in second with a time of 1:14:48. Smoke is also an Olympic competitor and last year’s M-22 Challenge title holder.  In third, newcomer Brian Stauffer of Holland, MI raced with a time of 1:26:56.   Stauffer said he tried to get into the race last year but it filled up too fast – he got in this year and made his way to the top.

This year, the M-22 Challenge added a new division for athletes in wheelchairs. Jerry Sarasin of Troy, MI took first with a time of 2:11:26 followed by Brian Sheridan of Clarkston, MI and Kendall Judson of Birch Run, MI.  Sarsin said the race was hard but his favorite parts of the race were all of the hills.

After the main event, Carter Oosterhouse hosted an M-22 Kid’s Challenge for children 12 and under to benefit Carter’s Kids – a non-profit that constructs playgrounds for children around the country.

The M-22 Challenge was sponsored by Oneupweb this year and donned the company’s motto, “Be Relentless.” The challenging race course that includes a dune climb, bike up Inspiration Point, and paddle in Little Glen Lake with head winds proved all athletes, ranging from ages 14-71 coming from 15 different states, were truly relentless in finishing the M-22 Challenge.

Media Contact:
Stephanie Zalucha, M-22 Challenge Media Director, Stephanie.Zalucha@gmail.com

About the M-22 and the M-22 Challenge:
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan.  M-22 is not just a road; it’s a way of life.  Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family.  It is the feeling you get when you realize there is no other place you would rather be.  The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area.
www.m22online.com & www.m22challenge.com

About Title Sponsor, Oneupweb:
Oneupweb is a digital agency that provides leading-edge digital marketing services, including search engine optimization (SEO), pay per click (PPC) services, mobile development, creative design, social media marketing, and more.
www.oneupweb.com


2012 Media Release 2

Oneupweb Proudly Presents the 2012 M-22 Challenge

Oneupweb is the first ever presenting sponsor of the 4th annual M-22 Challenge on June 9th, 2012 in Glen Arbor, MI.

“We’ve chosen to partner with M-22 in bringing this challenge to life because we share the vision of an adamant and authentic participation in life and a love for our region,” says Lisa Wehr, Oneupweb CEO.

Traverse City, MI (PRWEB) May 22, 2012

While Oneupweb is best known for exceptional work in digital marketing, the company is also an advocate for the region in which it resides. The M-22 Challengeis a tri-sport event of biking, running, and paddling across what has been named by Good Morning America as “The Most Beautiful Place in America” and named by National Geographic as a “Best Summer Trip 2012”. The M-22 Challenge will take place on Saturday, June 9th, in Glen Arbor, MI.

The M-22 Challenge was first introduced 4 years ago by the founders of the M-22 brand, Matt and Keegan Myers along with their father, Matt Myers Sr. A success from the start, the event has doubled in size each year, capping off this year with 800 race participants who filled the registration in mere hours. The success is the result of the impeccable organization of the event and the beauty of the hosting locale.

The M-22 Challenge presented by Oneupweb will be followed by the premiere of The M-22 Kids Challenge to Benefit Carter’s Kids. Carter’s Kids is the non-profit organization of Traverse City native and HGTV host, Carter Oosterhouse. Carter’s Kids constructs playgrounds in communities around the nation in an effort to encourage a healthy lifestyle and exercise as a means for physical health as well as optimal mental development.

Oneupweb’s own mantra, “Be Relentless”, will suitably serve as the motto for the event as well. Race participants and volunteers will don the mantra on event t-shirts, a collaborative design effort from the Oneupweb design team incorporating the M-22 Challenge logo. The tagline represents the tenacity necessary for success in all endeavors and illustrates the alignment that drew Oneupweb to the sponsorship. “We’ve chosen to partner with M-22 in bringing this challenge to life because we share the vision of an adamant and authentic participation in life and a love for our region,” says Lisa Wehr, Oneupweb CEO.

About Oneupweb: Oneupweb has been an innovator in digital marketing for more than 16 years, creating integrated online marketing strategies that incorporate search marketing (SEO and PPC), social media, web design, and mobile services. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for five consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog— StraightUpSearch, and an award-winning monthly newsletter—The Merge. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.

 


2012 Event Coverage

Please click the following links to view published articles:

Glen Arbor Sun

9&10 News

7&4 News

Record Eagle

Midland Daily News

Yahoo News

Virtual-Strategy Magazine

Digital Journal

Glen Arbor Sun


2012 Media Release 1

Sold Out and Doubled in Size, 4th Annual M-22 Challenge to Take Place June 9th , 2012

New title sponsor, Oneupweb, and addition of Carter’s [Oosterhouse] Kid’s Event are among some of the new happenings for the 2012 M-22 Challenge in Glen Arbor, Michigan.

Traverse City, Michigan May 2nd, 2012  – Imagine, 800 kayaks lying side by side, end to end in rows on the bank of Little Glen Lake in Glen Arbor, Michigan.  A few yards away, picture 800 bikes hanging in organized racks just off of M-22.  Beyond the bikes and across M-22, envision 800 athletes ranging from 14 to 71 years old and hailing from 15 states and countries as far as Switzerland running up the Sleeping Bear Dunes Climb.  What you are picturing is the 4th Annual M-22 Challenge and if you’re unfamiliar with where it’s taking place, just know that the athletes will tread on what was named the “Most Beautiful Place in America” by Good Morning America last year.

The M-22 Challenge is a multi-discipline event that combines running, cycling, and paddling in to a 22-mile race across some of the most breathtaking land and water in America.   Started four years ago by the founders of the popular Michigan brand “M-22”, Matt and Keegan Myers, and headed up by their father, Matt Myers Sr., the event has taken off again and doubled in size every year.  According to Matt Myers, the growing popularity of the race parallels the growing attraction of Northern Michigan.

“People are drawn to the vibe and atmosphere of the event,” he adds.  The event survey last year revealed that, participants were struck overwhelmingly with the high quality organization of the event and camaraderie of participants as well the scenery.

There are a few great changes taking place this year starting with the first time introduction of a title sponsor, Oneupweb.  “We’ve chosen to partner with M-22 in bringing this Challenge to life because we share the vision of an adamant and authentic participation in life and a love for our region” says Lisa Wehr, Oneupweb CEO.

M-22 has also partnered up with Carter’s Kids to host the M-22 Kid’s Challenge which will take place immediately after the M-22 Challenge.  The Kid’s Challenge is still open and participants can sign up at online at www.m22challenge.com.  Proceeds will benefit Carter Oosterhouse’s non-profit which constructs playgrounds around the country.

Media Contact:
Stephanie Zalucha, M-22 Challenge Media Director, Stephanie.Zalucha@gmail.com

About the M-22 and the M-22 Challenge:
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan.  M-22 is not just a road; it’s a way of life.  Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family.  It is the feeling you get when you realize there is no other place you would rather be.  The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area.
www.m22online.com & www.m22challenge.com

About Title Sponsor, Oneupweb:
Oneupweb is a digital agency that provides leading-edge digital marketing services, including search engine optimization (SEO), pay per click (PPC) services, mobile development, creative design, social media marketing, and more.
www.oneupweb.com

 


2011 M-22 Challenge Final Media Release

Jeff Smoke, another Olympic Athlete wins the M-22 Challenge!

The growing run-bike-paddle event draws a diverse group of talented athletes from around the country and brings families and friends together to share the Challenge in beautiful Northern Michigan.

Glen Arbor, MI 6/11/2011 – At 8am, 548 athletes took off from the start line on M-109 in Glen Arbor and prepared to race up the Sleeping Bear Dunes “Dune Climb.” It would only be the start of a challenging event which also includes a 17.5 mile bike race around Big and Little Glen Lake and a 2.5 mile paddle in Little Glen Lake.

The battle for the number one spot in the 2011 M-22 Challenge took place in the water between U.S. Olympic team Kayaker Jeff Smoke of Chicago, 2010 M-22 Challenge Winner Dennis Paull of Cheboygan, and Steve Andriese of Traverse City. Andriese, a strong cyclist, was the first to come back to the transition area from the bike and secured a lead going into the water on his stand up paddleboard. Not far behind, Smoke and Paull caught up and took first (1:15) and second (1:19) respectively and Andriese took third (1:20).

Keri Pawielski of Niles, MI took home the overall women’s first place (1:24) and Queen of the Dune trophy for the third consecutive year. When asked if she plans to compete in 2012, she exclaimed, “Yes! I’m so looking forward to next year!” Between M-22 Challenges, Pawielski also competes in Ironman races. Katy Tomczk of Big Rapids, and Ranae Ihme of Glen Arbor, took second (1:40) and third (1:42) in the women’s overall. Tomczk participated with friends who also compete in the “Mud Run” and “Warrior Dash”.

The M-22 Challenge attracts competitive athletes as well as those who just want to conquer the Challenge. When 18 year old Bryan Applin’s bike broke down during the race, he thought, “I just want to finish this race,” and made a quick decision to ditch his bike and run the next 11 miles back to the transition area while others cycled past. The Monroe, MI native laughed at the finish, “Inspiration Point is bigger when you have to run up it!”

77 year old finisher Bo Clampitt of Thompsonville told us, “I just like the challenge and I do it to fight old age.” Clampitt, who came with his family, says he wants to go for it again next year too.

For many, it was a family event. 13 year old Ben Osborn of Ferndale did the race with his mom and stopped just before the finish line to wait for her so they could finish hand in hand. Mike Tanielian 68, of Glen Arbor and daughter Pamela Houtemann also did the race as a family for their second year in a row. “The whole idea was to train and race with my daughter and try to do my best.” Tanilelian passed his daughter at the end but credits his newer kayak.

While many participants are local, others came from thousands of miles away. Travelling all the way from Southern California, Amanda Silverio said she visited Northern Michigan this winter and after learning about M-22, she wanted to come back to support the area and get outside. “It was awesome!” she exclaimed after racing with her boyfriend and friends.

M-22 Challenge participants came from 15 states this year and event coordinators, Matt and Keegan Myers of M-22, expect that number to grow next year.

 

About the M-22 Challenge and M-22:

The M-22 Challenge, is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area. The 2011 Event is sponsored by Merrell and Britten Gear. www.m22challenge.com. Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan. M-22 is not just a road; it’s a way of life. Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family. It is the feeling you get when you realize there is no other place you would rather be. www.m22online.com

Press Contact: Stephanie Zalucha, Media Director, stephanie.zalucha@gmail.com

 


2011 Media Release 2

This Saturday: Third Annual M-22 Challenge

Exciting event, to take place this weekend, June 11th, 2011 in Glen Arbor, invites spectators and athletes to enjoy the Sleeping Bear Dunes National Park and the run-bike-paddle event challenge.

Traverse City, Michigan June 9th, 2011 – M-109 near Glen Lake will be closed this Saturday beginning at 8:00am in order for the shot gun start of the 3rd Annual M-22 Challenge. At 8:00am, event participants will cross the start line on M-109 near the event site, Little Glen Lake Picnic Area, on foot –and so begins M-22 Challenge!

Athletes will run south on M-109 and into the Sleeping Bear Dunes National Park Shore “Dune Climb” park where they will face a steep and sandy dune climb. The first male and female to reach the top will be named King and Queen of the Dune at the award ceremony following the event. At the top, athletes will soak in the breathtaking view for a few seconds before sprinting down the dune and running back to the transition area for the biking portion.

The bike course is takes athletes 17 miles around Big and Little Glen Lake where participants will challenge Inspiration Point, pedal through downtown Glen Arbor, sections of the Crystal River, and of course, M-22. The Leelanau County Sheriff’s Department will lead the first bikers around the course and volunteers will be at all major intersections. The roads will reopen for the bike portion so motorists should use caution when passing bikers, exiting driveways, and crossing intersections.

Next, athletes transition to the paddle event where they will race for 2.5 miles in crystal clear Little Glen Lake in kayaks and on stand up paddleboards. Before reaching land, athletes will exit their watercraft and run on to the shore and through the finish line for a must see splash finish.

Spectators will be able to witness the entire event from the event site and cheer participants on as they start the weekend in one of Michigan’s most beautiful areas. There will be music and announcements throughout the event and an award ceremony will follow. Awards and prizes, like GoPro Cameras, will be presented to the overall top 3 male and female finishers as well as the top 3 male and female finishers in all age groups. An anonymous ‘09 and ‘10 podium finisher told us, ”All I want is one of your trophies. They are the best of any races I’ve ever done!” We admit: The trophies are pretty nice!

Competitors must check-in on June 9th from 5-7pm at the M22 shop in downtown Traverse City, June 10th from 5-8pm at the M22 shop in downtown Glen Arbor, or June 11th from 6:30-7:15am at the event site.

Competitors and spectators are asked to park in the “Dune Climb” parking lot. No parking is allowed at the event site or on the side of the road. There will be a shuttle service between the “Dune Climb” parking lot and the event site and a special needs parking available. Be prepared for traffic lines the morning of the event and if possible, purchase your National Park parking pass before the event. Passes can be purchased at event Check-In in Glen Arbor or at the park offices.

 

About the M-22 Challenge and M-22:

The M-22 Challenge, is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area. The 2011 Event is sponsored by Merrell and Britten Gear. www.m22challenge.com.

Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan. M-22 is not just a road; it’s a way of life. Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family. It is the feeling you get when you realize there is no other place you would rather be. www.m22online.com

Press Contact: Stephanie Zalucha, Media Director, stephanie.zalucha@gmail.com


2011 Media Release 1

550 Athletes to Race in the 3rd Annual M-22 Challenge, June 11th
Sold out, the M-22 Challenge, a multi-disciple event in the Sleeping Bear Dunes National Lake Shore, grows in length, excitement, and participants.

Traverse City, Michigan May 6th, 2011 – Two years ago today, the First Annual M-22 Challenge, was still accepting registrants to fill up the 200 slots it had planned for the race.  The M-22 Challenge had just 130 registrants on event day in 2009.

This year, when registration for 400 available spots opened on March 1st, all of them were nabbed up within 6 hours.   Due to an overwhelming reaction from athletes who did not get to register, the M-22 Challenge opened up another 150 spots which disappeared within 20 minutes.

“When the event filled up that fast, we were surprised and excited to see such a huge response.  Last year we had 300 athletes, this year, we’ve jumped to 550. ” Matt Myers, Event Founder, affirmed. “We have registrants from 15 states this year ranging from 12 to 69 years old.”

Myers and his brother Keegan, Event Co-Founder, agree that much of the M-22 Challenge growth can be credited to the passion their company, M-22, and the participants share for Northern Michigan as well as to the social media buzz.

With the increase in participants, comes an increase in event support.  Merrill, Brittan Gear, Huntington Bank, PNC Bank, and MBank are some of this year’s major sponsors along with several local businesses who are also supporting the event:  Centre Street Café, Phils on Front, The Camera Shop, Funestrada, and Cherry Capital Subaru.  Sponsorship opportunities are still available.

Other partners, such as Crystal River Outfitters and Porterhouse Productions are volunteering their time to the event.  Andy Gale, founder of Bay Area Recycling says his “main role [as an event partner] is to coordinate the waste stream and divert as much of it as possible from being land filled.”  Volunteers are vital to the success of the event and more are needed.  If you are interested in volunteering, please visit the M-22 Challenge website to sign up. “The M-22 Challenge volunteers are all super motivated, excited for this event, and happy to be working on this – always a good sign.” Gale confirms.

Among other new happenings for 2011, the course order has been improved and the course length has increased.  The event will now begin with the running portion leading athletes up Sleeping Bear Dune Climb and then into the transition area for a picturesque and competitive bike around Big and Little Glen Lake.  The race will commence with a paddle event in crystal clear, Little Glen Lake.  Fittingly, the length of the 2011 course will now be 22 miles.

For those that didn’t get in this year, keep your eyes peeled for a fall event.

About the M-22 Challenge and M-22:
The M-22 Challenge, is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area.  The 2011 Event will take place in Glen Arbor at 8am, 6/11/11. www.m22challenge.com

Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan.  M-22 is not just a road; it’s a way of life.  Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family.  It is the feeling you get when you realize there is no other place you would rather be. www.m22online.com

Press Contacts:
Stephanie Zalucha, Media Director
stephanie.zalucha@gmail.com


2011 Event Coverage

Please click the following links to view published articles:

Traverse City Business News

7&4 News/Up North Live

Glen Arbor Sun

Glen Lake Association

Optimism Today

Record Eagle

9&10 News

Lower Peninsula News

Glen Arbor Sun – Jeff Smoke Wins Third Annual M-22 Challenge

LeelanauNews.com – M-22 Challenge Biggest Ever

LeelanauNews.com – Triathletes up to M-22 Challenge

IPR – Interlochen Public Radio


2010 M-22 Challenge Final Media Release

OVER 300 ATHLETES CONVERGED ON NORTHERN MICHIGAN’S FAMOUS LAKE MICHIGAN M-22 CORRIDOR

SATURDAY, JUNE 12

Cheboygan, Michigan Man Takes Top Honors Away from Olympic Speed Skater & Silver Medalist Jonathan Kuck

Glen Arbor, Mich. Saturday, June 12, 2010 Biking, paddling, and running enthusiasts converged on Northern Michigan’s Leelanau Peninsula for the second annual M-22 Challenge Triathlon today Saturday, June 12. First time event participant, Dennis Paull of Cheboygan, Michigan completed the unique feat in just 1:20:25; taking the overall championship title away from Olympic Speed Skater Jonathan Kuck.  Kuck did place first in his age division of ‘Under 20 Years of Age’ with a time of 1:26:34.  Kuck from Champaign, Illinois also took ‘King of the Dune Climb’, breaking a 1:00 climb.  The Olympic silver medalist finished the climb in just :56.  Following Paull in the Men’s Overall Division were two Traverse City area athletes: Donald Fedrigon, Jr. who finished in 1:24:26; and Steve Andriese who finished just seven seconds behind at 1:24:33.

The second year event was filled to capacity just 60 days of opening registration.  “The anticipation for this year’s event was exceptional, from the athletes, spectators, volunteers, and sponsors,” commented race organizer Matt Myers, Sr., and father of Matt Myers, Jr. and Keegan Myers, who both are professional Kiteboarders, and brought their own spirit for the outdoors and competition to the event.

Keri Pawielski of St. Joseph, Michigan was the women’s overall winner with a time of 1:30:06.  Christine Watts of Interlochen, Michigan took second coming in at 1:39:19 and Laura Portis of Nashville, Tennessee placed third with a time of 1:41:49.

The County’s unparalleled scenery offers triathlon participants an opportunity to compete in a challenging and breathtakingly beautiful event.

Starting in Leelanau County’s Glen Arbor, the M-22 Challenge is designed to test athletes against Lake Michigan’s coastal terrain and the area’s environmental elements.

“The course promised an unforgettable experience.  It wowed locals and those from far way with a bike race around Big and Little Glen Lakes; an exciting two mile paddle through crystal clear Little Glen Lake; and a challenge of a three mile run which included a dune climb in the heart of the Sleeping Bear National Park overlooking Lake Michigan. The promise was fulfilled,” said Myers.


2010 M-22 Challenge Event Poster


2010 Media Release 1


NORTHERN MICHIGAN’S FAMOUS LAKE MICHIGAN M-22 CORRIDOR WELCOMES  TRIATHLON ATHLETES and . . . WINE & FOOD ENTHUSIASTS

SATURDAY, JUNE 12, 2010

(Traverse City, MI) March 1, 2010 – Biking, paddling, and running enthusiasts will head to Northern Michigan’s Leelanau Peninsula for the second annual M-22 Challenge Triathlon on Saturday, June 12, while in Leelanau County, participants and spectators alike will find the best in locally produced wine and cuisine that same day at the Leland Wine & Food Festival.

The County’s unparalleled scenery offers triathlon participants an opportunity to compete in a challenging and breathtakingly beautiful event.

Starting in Leelanau County’s Glen Arbor, the M-22 Challenge is designed to test athletes against Lake Michigan’s coastal terrain and the area’s environmental elements.

“The course promises an unforgettable experience.  With a bike race around Big and Little Glen Lakes; an exciting paddle “anything” event through crystal clear Little Glen Lake; and a final challenge of a three mile run which includes a dune climb in the heart of the Sleeping Bear National Park overlooking Lake Michigan, the event just may be the most picturesque triathlon  in the country,” stated event organizer Matt Myers.

Just 15 miles along the scenic M-22 highway to the Leland Harbor and steps from historic Fishtown, visitors will find the Leland Wine & Food Festival beginning at Noon that same day, Saturday, June 12th. The Leland Wine & Food Festival is a northern Michigan tradition (Michigan’s first wine and food festival) held on the second Saturday in June.  Visitors traveling highway M-22 to the Harbor will enjoy tasting wines from local wineries and tasting specialties from local restaurateurs and purveyors.  Live music is presented in the park all day and offers guests uncompromising views of Lake Michigan and the Manitou Islands.  Admission includes an etched wine glass and two tickets for wine tasting.

Registration for the Second Annual M-22 Challenge opens March 1, 2010 and is limited to 300 ONLY participants. All participants must register online at www.m22challenge.com to compete.

A portion of proceeds from the M-22 Challenge benefit the Leelanau Conservancy.

Both the M-22 Challenge and brand are founded by kiteboarders Matt and Keegan Myers, both in search of epic wind and waves.  M-22 was created to express the common passion for Northern Michigan.  M-22 is not just a road; it’s a way of life.  It’s bays, beaches and bonfires; dunes and vineyards; cottages, friends and family.  It is the feeling one get when one realizes ‘there is no other place I would rather be’.


2010 Event Coverage

Please click the following links to view published articles:

Leelanau Enterprise – ‘It was awesome’ – Article in Leelanau Enterprise Newspaper.

MyNorth.com – Traverse the Magazine’s website – This professional video shows the event highlights very well.

TV 7&4 – Andrew Keller re-caps the 2010 M-22 Challenge in a TV 7&4 headline story.

Glen Arbor Sun – Journalist Jacob Wheeler competes in the 2010 event himself – watch his videos here and here on YouTube.

Record Eagle – Paull, Pawielski win M-22

Record Eagle – Olympian back to Defend M-22 Title

Travel Michigan -fun radio interview with Event Coordinator Matt Myers Sr.

TV 7&4 -television interview with Event Coordinator Matt Myers Sr.

Michigan.org -mark your calender!

NPR – Grand Rapids based Shelly Irwin interview with Matt Myers Jr. & Sr. on WGVU.


Media Release 5

For Immediate Release

Congratulations, the 1st Annual M-22 Challenge was a Success!

Top athletes travelled from the midwest to participate in the first ever bike-run-paddle event held in Glen Arbor, MI and hundreds of volunteers and spectators gathered in support.

swag-toss

M-22 Challenge announcer Chad Jordan tosses another goodie into the crowd of spectators.

Glen Arbor, Michigan June 20th, 2009 Nineteen year old speed ice skater, Jonathan Kuck, of Champaign, IL took home first place in the 1st Annual M-22 Challenge with a time of 1:09:32 in the bike-run-paddle event.  “The hardest part was running the sand dune!”  Kuck remarked after finishing the triathlon race. 

Less than a minute behind at 1:10:06, second place finisher Mark Durno from Fariveiw Park, OH said, “I went as hard as I could.  The climb on the bike was the hardest event but the sand dune was the most painful.  It was worth it coming from Ohio!” 

One-hundred and twenty-two athletes participated in today’s exciting and challenging event which was comprised of a 17 mile bike ride around Big and Little Glen Lake, a 2 mile run including dune climb, and 1 mile out and back paddle in Little Glen Lake.  In addition, at least three-hundred volunteers and spectators gathered for the event.  “When I saw competitors coming through the finish line saying ‘that was so much fun’ – I knew it was a success,” stated Matt Myers Jr., organizer and co-owner of M-22 with his brother Keegan Myers. 

“I’m doing it again! I’m coming back next year and bringing friends!”  First time tri-athlete Kelly Taylor of Belmont, MI exclaimed as she finished the race. Taylor, a former Traverse City resident, drove up just for the day.

The M-22 Challenge hosted many first time tri-athletes as well seasoned Traverse City racers like Steve Andriese of the Hagerty Cycling Team who placed third at 1:11:09.  Andriese was the leader in bike event and held a strong lead through the run.  Andriese’s wife, Mary, also competed and took forth in the women’s overall.

Keri Pawielski of St. Joesph, MI was the women’s overall winner with a time of 1:15:48.  Stephanie Frye of Traverse City took second coming in at 1:26:42 and Sue Burns of Leland, MI placed third with a time of 1:28:25. 

Debra Smith of Traverse City, MI just started running this June for the event and says she’s absolutely coming back next year.  “It didn’t matter if you were an uber athlete or just someone trying their best and just finishing it; seeing all of the people and encouragement was the best part.”  She admitted after her finish. 

“This was my first multi-disciple event and now I can’t wait to do more!” shouted Christine Watts of Interlochen, MI after her finish.

Matt Myers Sr., Event Coordinator, can’t wait to get going on plans for next year.  “Were aiming for over 500 participants next summer,” he smiled during the awards ceremony.  Thanks to volunteers, and sponsors like Michael Reese, Pangea’s, Signplicity, Sock’s Construction, and many more, the 1st Annual M-22 Challenge was an incredible event that is sure to continue on for years. 

 

About the M-22 Challenge:

The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area. 

Additional information and course maps are available at www.m22challenge.com.

 

About M-22:

Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan.  M-22 is not just a road; it’s a way of life.  Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family.  It is the feeling you get when you realize there is no other place you would rather be.

           

Press Contact:

Stephanie Zalucha, Media Director
stephanie.zalucha@gmail.com
M-22 Challenge
www.m22challenge.com


2009 Event Coverage

The 2009 M-22 Challenge has received incredible event coverage. Please click the following links to view published articles:

Leelanau News

Leelanau.com Results

Vertio.net (online radio show)

Northern Express Magazine

Leelanau.com

Glen Arbor Sun Newspaper

Leelanau News

National Park Service

Gaylord Times

Traverse City Visitors Center

Record Eagle

NM3


Media Release 4

This Saturday: The First Annual M-22 Challenge
Inaugural multi-discipline event, to take place this weekend on June 20th, 2009 in Glen Arbor, invites spectators and athletes to enjoy the Sleeping Bear Dunes National Park and compete in the bike-run-paddle challenge.

Traverse City, Michigan June 17th, 2009 – M-109 near Glen Lake will be closed this Saturday beginning at 8:45am in order for the shot gun start of the 1st Annual M-22 Challenge. At 9:00am, event participants will cross the start line on M-109 near the event site, Little Glen Lake Picnic Area, on bikes escorted by the Leelanau County Sheriffs Department. And so begins M-22 Challenge!

After a 17 mile cycle up to Inspiration Point and around picturesque Big and Little Glen Lake, participants will transition to the running event and sprint to the base of the Sleeping Bear Dunes “Dune Climb” to summit the sandy slope. The male and female participant with the fastest dune climb time will be named the first-ever, “King and Queen of the Dune” and receive granite mounted trophies by TC Mirror.

At the top of the dune, athletes will catch their breath and take in the view of the National Lakeshore before sprinting down the dune and back to the transition area for the last and most exciting event: The paddle race.

Lined up on the shore of Little Glen Lake, kayaks and stand up paddle-boards will await participants to race out and back on crystal clear Little Glen Lake. With the finish line in the water built by Sox Construction, it’s an exciting, can’t miss finish. Awards will take place around12:00pm near national sponsor Red Bull’s tent with trophies for the top athletes and even an “I finished the M-22 Challenge” trophy for the last finisher.

Spectators will be able to witness the entire event from the Little Glen Lake Picnic Area and cheer participants on as they start the weekend in one of Michigan’s most beautiful areas. Additionally, The National Lakeshore will be offering free parking all weekend.

Are you up for the Challenge? Registration is still open and kayak rentals are available at the event site. Don’t let the dune climb scare you away and don’t miss out on the opportunity to be a part of the first ever M-22 Challenge.

Online registration at www.m22challenge.com will be open until 5pm on Thursday, June 18th. Or, Register in person from 5-7pm in the downtown Traverse City M-22 Store. Event check-in is also possible at this time and location. At check-in participants will receive their race packets, shirts, and a 22% discount on M-22 gear. Late registration and an alternative check-in takes place 5-9pm on Friday, June 19th at the event site. Bikes and watercraft may also be dropped off at this time.

About the M-22 Challenge:
The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area.
Additional information and course maps are available at www.m22challenge.com.

About M-22:
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan. M-22 is not just a road; it’s a way of life. Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family. It is the feeling you get when you realize there is no other place you would rather be.

Press Contact:
Stephanie Zalucha, Media Director
stephanie.zalucha@gmail.com
M-22 Challenge
www.m22challenge.com


Media Release 3

sponsor-traverselegal1The 1st Annual M-22 Challenge is Gaining Momentum
A newly appointed team of event directors, a new website, and sponsor backing have made the M-22 Challenge an event that promises to impress while bringing the community together and spotlighting our area.

Traverse City, Michigan May 16th, 2009 – With five weeks left for athletes to train and volunteers to organize the event, the M-22 Challenge is growing in popularity and right on track for the event date of June 20th.

Among happenings, the course order has been improved.  The event will now begin with the run up the Sleeping Bear “Dune Climb,” transition to the bike race around Big and Little Glen Lake, and commence with the exciting paddle though Little Glen for a can’t-miss water finish.

“The change is best for the athletes and now, photographers will have an incredible opportunity to capture the mass start up the dune and the finish in the water, “said Matt Myers in comment to the event order.

The new M-22 Challenge website reflects the new order and features bigger, more detailed course maps with thorough course descriptions.  Newly appointed volunteer directors have also been added to the website.

“Volunteers are critical to the success of the M-22 Challenge,” said Matt Myers Sr., Event Coordinator at last week’s volunteer meeting where the directors, including Lisa Taylor, Traverse City Central Track Coach and Tim Brick of Brick Wheels, were introduced.  The next volunteer meeting is set for May 26th at the M-22 store in downtown Traverse City.  Everyone is welcome to attend and may sign up to volunteer on the website.

In addition to volunteers, many local sponsors have come aboard to help support the new event including Pangea’s Pizza, Porterhouse Productions, and Signplicity.  Various levels of sponsorship opportunities are still available.  Jodi Soper, the Sponsor Director can be contacted at jodisoper@gmail.com

Early registration ends on June 18th so don’t miss your opportunity to compete in this inaugural event showcasing Northern Michigan’s picturesque, natural features.

About the M-22 Challenge:
The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area.

Participants must register online at www.m22challenge.com to compete. Event check-in is from 5:00pm-10:00pm June 19, 2009 at the event site, Little Glen Lake Picnic Area. Please bring bikes and watercrafts during check-in to establish placement within the transition area.  Limited kayak rental will be available at check-in.  Additional information is available at www.m22challenge.com.

About M-22:
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan.  M-22 is not just a road; it’s a way of life.  Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family.  It is the feeling you get when you realize there is no other place you would rather be.

Press Contact:
Stephanie Zalucha, Media Director
stephanie.zalucha@gmail.com
M-22 Challenge

Matt Myers Sr., Event Coordinator
challenge@m22online.com
M-22 Challenge


Media Release 2

sponsor-nm31

Registration for the 1st Annual M-22 Challenge is Open!

Register for the bike, paddle, run event to be held in Northern Michigan’s Leelanau County on June 20th, 2009 presented by the Broneah brothers, M-22.

Traverse City, Michigan April 26th 2009 — Registration for the 1st Annual M-22 Challenge is open and spots are already filling up! Participants are limited and early registration ends on June 18th so don’t miss your opportunity to compete in this inaugural event showcasing Northern Michigan’s picturesque, natural features.

“What you’ll see and experience along the way will undoubtedly stay with you for the rest of the year,” said Anne Shoup, Leelanau Conservancy Development Director.

The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area.

Beginning with a 16 mile bike race around Big and Little Glen Lake, riders will cover a stretch along M-22 and pass Inspiration Point before taking to the water. Next, participants transition to a short and exciting paddle event where kayaks, stand up paddleboards, surfski’s, or any watercraft powered only by one handheld paddle is allowed. The Challenge concludes with a 2 mile run where participants must push themselves though a Sleeping Bear Dunes climb overlooking the area.

Are you up to the Challenge?

All participants must register online at www.m22challenge.com to compete. Course maps and details are also available on the website. Event check-in is between 5:00pm and 10:00pm June 19, 2009 at Glen Arbor Township Hall. Please bring bikes and kayaks/paddleboards etc. during check-in to establish priority placement within the transition area. Limited kayak rental will be available at check-in. Late Registration will take place during check-in and is subject to charge.


Media Release 1

sponsor-broneah2

Brothers Introduce the 1st Annual M-22 Challenge

Unique bike, paddle, run event to be held in Northern Michigan’s Leelanau County on June 20th 2009. Event showcases the area’s natural features with a bike race around Big and Little Glen Lake, a paddle race, and a 2 mile run including a Sleeping Bear Dune climb.

TRAVERSE CITY, MI, April 19, 2009 — “We’re very excited to help promote the passion for Northern Michigan with the introduction of the first annual M-22 Challenge. The unparalleled scenery of Northern Michigan combined with this unique event offers the community an opportunity to compete in a challenging and breathtakingly beautiful race,” said Matt Myers of M-22. The Northern Michigan brothers and kiteboarders: Matt and Keegan Myers will be presenting the multi-discipline event on June 20th, 2009.

Designed to test athletes against Lake Michigan’s natural terrain and the area’s environmental elements, the M-22 Challenge course promises participants an unforgettable experience with a bike race around Big and Little Glen Lake, an exciting paddle “anything” event on crystal clear Little Glen, and a challenging 2 mile run including dune climb overlooking Lake Michigan.

“For me, the M-22 Challenge is taking place at the best location in the world, at the best time of the year. There is no other event that utilizes the extreme uniqueness that this very location offers,” said Keegan.

After traveling the world in search of a destination full of natural scenic beauty, clean air and fresh water with sandy beaches, Matt & Keegan realized they had it all, and more, right in their Northern Michigan backyard. This passion for the area drove the development of their M-22 business and has motivated them to pioneer the M-22 Challenge which encourages everyone to get outside and enjoy the area in a clean, healthy way.


General Race Information

sponsor-stoke1The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan. Designed to challenge athletes against the natural terrain and environmental elements of the area, the challenge is open to first time racers and seasoned athletes.

Beginning with a 2 mile run, participants climb their way up the steep and sandy Sleeping Bear Dunes overlooking the area and Lake Michigan. After a rewarding view at the top, runners will get catch their breath on run down and back to the event site.

Next, participants will transition to a 17 mile bike race around Big and Little Glen Lake. Riders will cover a stretch along M-22 and pass Inspiration Point before taking to the water.

The most exciting part of the event takes place on the water and it doesn’t involve swimming. Participants will transition to a short and exciting paddle event where kayaks, stand up paddleboards, surfski’s, or any watercraft powered with only one handheld paddle is allowed. This is sure to be an unforgettable event.

Are you up to the Challenge?

Register for the run, bike, paddle, event to be held in Northern Michigan’s Leelanau County on June 20th, 2009 presented by the Broneah brothers, M-22.


2009 M-22 Challenge Vertio Interview

ANNOUNCER: Today’s program is brought to you by Traverse Legal, PLC, a law firm specializing in internet law, domain disputes, and technology company representation. That’s Traverse Legal www.traverselegal.com.

DAMIEN: Good afternoon and welcome to the M-22 Challenge Spotlight. I’m Damien Allen in the studio today with Matt Myers, Sr., and Matt Myers, Jr., from M-22. Good afternoon gentlemen, how are you doing?

MATT, SR.: Good afternoon. Real good thanks.

DAMIEN: So were here today because you guys are putting on the M-22 Challenge. What exactly is the M-22 Challenge? We’ll throw this at Matt, Jr.

MATT, JR.: The M-22 Challenge is a multi-discipline event; three different categories starting with a bike ride, transitioning into a run and finishing with a kayak all based out of Glen Arbor, Michigan, off M-22.

DAMIEN: And how did this event begin?

MATT, JR.: Well my brother, Keegan, and I have wanted to do an event for a while. Something that is open to a variety of people. Our background is kiteboarding so it’s pretty specific, but we want to do an event that more people could get involved in so we came up with something like a triathlon, something healthy, outdoors, fun, but we wanted to mix it up and make it a little unique. It’s a triathlon, but more fun I would say.

DAMIEN: So you have biking, a run, and then kayaking?

MATT, JR.: Yeah.

DAMIEN: How long is the course in total?

MATT, JR.: The bike portion is 17 miles and you circle both little and big Glen Lake. You’re going to go right through downtown Glen Arbor, and that will be what’s called a rolling enclosure so that the Leelanau County Sheriff’s department is going to lead the way so it will be pretty fun for the athletes, and then the running portion starts the Little Glen Park. You run across the street to the dune climb, you have a short 100 yard sprint up the dunes so you’re going to want to give it your best there, because we’re going to name the king and queen of the dune, back into the park, and then you’re going to grab your kayak, paddleboard, whatever you want to paddle out into the Little Glen Lake for a 1 mile loop and the finish line is in the water.

DAMIEN: How long does the course take?

MATT, JR.: Well that depends on what type of condition you’re in. We’re going to have people finishing it in probably under an hour and a half. Some people will take about twice that time, almost three hours.

DAMIEN: And are participants still able to sign up for this event? Is it still an open event, or do you have the course pretty much set for this year?

MATT, JR.: Nope, there are still some open spots. We have over 100 participants right now. So for our first year, we’re really excited about that number.

DAMIEN: How does one sign up to participate in this event?

MATT, JR.: Right. www.m22challenge.com. That is your go to resource for everything about the event and you can register right through that website.

DAMIEN: Now with the three disciplines with this particular event, how would you say one should train for this event in order to be ready for it?

MATT, JR.: We’re here to have fun. That’s the bottom line. Sure you’re going to win some cool prizes, and people are going to want to win for the bragging rights, but training you know, if you’re a runner, if you’ve ever done a 5k you should be alright with this. If you have some basic background with riding a road bike then you’re fine and the paddle portion is only a mile loop so it’s nothing to killer. Training wise just your basic stuff.

DAMIEN: What made you decide to do the M-22 Challenge?

MATT, JR.: Well like I said, my brother and I wanted to do an event something that brought the community together. That’s the one thing we’ve realized with our M-22 brand is how community focused it is and how it doesn’t matter who the person is or what their background is or what they’re into, everybody loves the M-22 thing, and they all identify with it differently. We wanted to do something that brought a broad spectrum of people together, and like I said, healthy, outdoors, and fun.

DAMIEN: Is this a non-profit event? Is there a fee to join it?

MATT, JR.: No it’s $75 per participant. This is definitely not out there to make money. We’re going set up spending money to host this event, but this is basically to cover our cost to make the event happen; however, we do donate 1% of our gross sales to the Leelanau Conservancy. So 1% of all entry fees will be donated.

DAMIEN: Who are some of the sponsors that are involved with this event?

MATT, JR.: There are so many people who have stepped up to help this year. It’s awesome knowing the people in our community…Michael Reese has helped out quite a bit with getting our timing system dialed in. We have Chris Branson from Bonek Agency, he helped cover our insurance. Brick Wheels, Britten Banners, Simon from Signplicity, and Matt Wiesen from Crystal River Outfitters he’s going to be managing the entire water portion of the event which is a pretty big undertaking, he’s helped out quite a bit; Jason Hamelin from Hamelin Photo. There’s countless. We have Chris from Pangea’s and his crew at Pangea’s Pizza downtown Traverse City. Sock’s Construction; Charlie and his brother of Sock’s Construction are definitely, definitely stepping it up and Sam Porter from Porterhouse Productions too. He’s been great. He’s going to have a good sound system out there for us. And of course Billy Sigmund with Pure Water Works who is always into these kinds of events, a lot of help.

DAMIEN: Now Matt Sr. you’re the event coordinator for this. How did you get involved in this and what brought you to the table for this?

MATT, SR.: It was a weak moment. Well I used to work with the original Father Fred for 10 years and we all know the Father Fred Foundation; great foundation, and that’s where I got the community spirit and I’m sure that’s where the boys got watching me when I was working with Father Fred, and I started the Frostbite Marathon which is going on to this day. I got the school system; I work with them in getting their work accredited for volunteering at the foundation. I worked with all of the volunteers at the Father Fred Foundation so I have a good background in that. So they figured I’d be a good pick to help them coordinate this event and that’s how I ended up here. I had no idea it was this much work as it is though, because these things are a lot of work.

DAMIEN: In deed. So what are we looking at the start of this event to fire up?

MATT, JR.: Well on June 20th, well let me step back. Actually the registration check-in is Thursday, June 18th, between 5 and 7 pm at our store in downtown TC, the M-22 Store. June 19th you come to check in between 5 and 9 pm at the event site out in Glen Arbor and then the event actually starts at 9 am on June 20th. We have staging between 7 and 8:30am, so that’s when all the athletes will show up and bring their bikes and their kayaks and we’ll get all our crew together, but 9 am is the starting.

MATT, SR.: And spectators it’s going to be great for spectators because when the bikers are all coming in to the event area, they’ll be people then going to do the run on the dune which you can from Little Glen Lake you can see the dune, the face of the dune, so you’ll actually be able to watch the runners on the dune and then you’ll see them coming in to get on their kayak or their stand up paddle board or whatever it is and watch the finish all at the same time. So they’re actually at one point at Little Glen Park you’ll be able to see all of the events culminate at once which I think will be really great.

DAMIEN: So that would be the best place if you were a spectator to hang out is Little Glen Park?

MATT, SR.: We’ll have a little spectator area there. There’s going to be food there, there’s going to be refreshments, absolutely.

DAMIEN: If I’m a participant, do I need to bring a pit crew, someone to make sure my bike is standing up for me or whatever?

MATT, JR.: No, we’ll have that covered.

DAMIEN: Ok. Now could you give the course description one more time? Where are we starting from and where are we going to finish up at?

MATT, JR.: Yep starting from Little Glen Lake picnic area, right on the North Shore of Little Glen Lake, across the street from the dune climb; starting with the biking portion. It’s all right hand turns from there on out, a 17 mile loop around both lakes right through downtown Glen Arbor, along M-22, back to the event site and then athletes will dump off their bike, put on their running shoes, head across the street, charge the dune climb which isn’t as bad as it sounds, and swing back around into the transition area, lose their shoes, grab their paddle craft, whatever they want to use, and go for the one mile loop out in Little Glen Lake and then back to the finish line in the water.

DAMIEN: Now this is the inaugural year so I’m assuming there is going to be an M-22 Challenge next year and the year after as well.

MATT, JR.: Yeah, that’s the idea. This is our first time doing an event like this so you have to start somewhere, and we have full intentions to keep it going if it goes good.

MATT, SR.: And the people that come to this area that don’t know it are going to be blown away. This bike ride around Little and Big Glen Lake is absolutely gorgeous. I mean you can see the lake the entire route, the woods are beautiful, and the whole area is just incredible.

DAMIEN: In Deed it is.

MATT, SR.: A lot of people don’t know about this area so it’s going to open a lot of people’s eyes to the county.

DAMIEN: What was the benefit of using the Glen Lake area was that an area that you initially said this is where we have to do it?

MATT, JR.: For us it’s the heart. Glen Arbor is just the heart of the Leelanau Peninsula and it’s everything that we love about Northern Michigan.

MATT, SR.: And we’re using everything natural about the dune. That’s why we decided to use the dune in the run, because it is a dune climb and it’s very unique. You can only do it there.

DAMIEN: As you have 100 participants right now, and we still have a little bit of time before registration is over for this run, next year if we say we’ve grown to 400 or 500….

MATT, SR.: 1000

DAMIEN: You know, 1000 participants, 10,000 participants, like there is the Bay Area Marathon that’s gotten bigger as it’s gone through the years. Will the course change or are you going to keep it centered around the Glen Lakes?

MATT, JR.: Ideally Glen Lake that’s the heart, but there are so many different spots along M-22 we could do this event. We have full support of the National Park Shore so there’s options to move it, we just are going to nurture it and see how it goes, play it by ear.

DAMIEN: This being the first year, and the course being what it is, you’re going to have to have volunteers to help you our with all this. I’m sure it’s not the three of you standing at the start and finish line. Are there some people you would like to talk about that have been helping out with this?

MATT, JR.: That’s the main thing for me that’s blown me away is the amount of people that just want to be a part of this and help out. That’s where my dad’s come into play, because everybody knows my dad in Traverse City. They know he’s well connected and knows pretty much everybody, but he’s brought some key people in the helping out. Barb Weber, I went to elementary school with her, and she moved back for the summer and has been helping out with the sponsorships. Chad Jordan, another great guy from Old Mission who now lives in Suttons Bay. Greg Maki is helping with the bike course and Kegan Gill, he’s another Traverse City native who claims he’s going to win. He’s been training pretty hard, and he has a pretty good shot at it. He’s devoted tons of time to this. Mary Lannin, can’t say enough about her. She’s our running director, and she has done so much and then there’s just a handful of people. Paul Breyer, he’s going to have recycling set up at the event and take care of all the clean up. So that’s a pretty important aspect.

MATT, SR.: And Mark Kundiff who set up all the medical, I mean, great. He’s got a doctor set up and he’s a Glen Arbor Resident and that’s very, very helpful.

MATT, JR.: I have to give a shout out to Stephanie Zalucha, she’s our Media Director who has been doing an amazing job.

MATT, SR.: She’s got everybody talking about the event. We just had a nice article done in Northern Express.

MATT, JR.: Speaking of media, we also have to thank Joe at Three-Coast Media for setting up our M-22 Challenge website this year. We’ve gotten a lot of compliments. People are really liking it, and also of course, Enrico Schaefer from Traverse Legal. He stepped up day 1 to help protect our M-22 brand, and he’s helping do that with M-22 Challenge also.

MATT, SR.: It can be extremely difficult to do an event like this and complicated and that gives a thank you to people like the Sheriff’s Department out in Leland some of the first people that I went to and assured me at the time that the process would be painless, and they have been out there to meet with us and help us and plan it actually with us so I have to give a shout out to them and the Road Commission has been very helpful. They even offered to sweep the roads the day before the race so people won’t hit any of that gravel and they deserve some mentioning there, and we appreciate that.

DAMIEN: Are there any special tie-ins with the M-22 Store in Traverse City and the event?

MATT, JR.: Yeah, during the registration, June 18th from 5 to 7, we will have 22% off everything in the store. So come check it out, and we also have the stand up paddle boards in stock so those who are interested in using a stand up instead of a kayak or something a little different, we’ve got those to check out.

DAMIEN: If someone wants more information about the event, where should they go?

MATT, JR.: www.m22challenge.com that’s the main thing to register just to learn more about what we’re doing www.m22challenge.com.

MATT, SR.: You can go to any of the Chambers’ websites too, and if you want to go to the Glen Arbor Chamber’s website, you can find places to stay in the Glen Arbor area. They’re also linked to us and Traverse City Chamber also, and everybody seems to be picking up on it.

DAMIEN: Thank you very much gentlemen for coming into the studio today to talk about the M-22 Challenge. I would let everyone know you very much will enjoy being in the Glen Arbor Area, the Glen Lakes are absolutely beautiful. It’s one of the most beautiful spots on the Leelanau Peninsula, Northwestern Michigan. You just can’t beat it for natural beauty and all the things that will be there to see and do. We’ve been speaking with Matt Myerss, Jr., and Matt Myerss, Sr., of M-22. We have been speaking about the M-22 Challenge going on June 20th. Thank you once again for joining us, gentlemen.

MATT, JR.: Thank you, Damien.

MATT, SR.: Thanks a lot; great interview.

DAMIEN: You’ve been listening to the M-22 Challenge Spotlight. My name is Damien Allen in the studio. Everyone have a great afternoon.

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