The M-22 Challenge : bike – run – paddle : Are you up to the Challenge?
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2012 Media Releases

2012 Media Release 3

Keri Pawielski wins the M-22 Challenge Trophy for the Fourth Year in a Row

Doubled in size to 800 participants, the run-bike-paddle event again draws top athletes, beginners, and even a wheelchair division together to race in “The most beautiful place in America”

Glen Arbor, Michigan June 9th, 2012 –  She’s back again and holding on to her trophy.  Keri Pawielski of St. Joseph, MI claimed first place in the women’s division of the M-22 Challenge for the fourth year in a row with a time of 1:23:43.   She also took home the Queen of the Dune trophy for reaching the top of the Sleeping Bear Dune Climb first.

In the men’s division, Denny Paull of Cheboygan, MI took first place with an impressive time of 1:14:10.  Paull placed second last year.  For Paull, this year was “all about the bike.”  He thanks Brick Wheels for helping with his bike issues and says he “couldn’t have pulled it off with out them.”

Close behind Paull and nearly closing the gap on the water, Jeff Smoke of Chicago, IL came in second with a time of 1:14:48. Smoke is also an Olympic competitor and last year’s M-22 Challenge title holder.  In third, newcomer Brian Stauffer of Holland, MI raced with a time of 1:26:56.   Stauffer said he tried to get into the race last year but it filled up too fast – he got in this year and made his way to the top.

This year, the M-22 Challenge added a new division for athletes in wheelchairs. Jerry Sarasin of Troy, MI took first with a time of 2:11:26 followed by Brian Sheridan of Clarkston, MI and Kendall Judson of Birch Run, MI.  Sarsin said the race was hard but his favorite parts of the race were all of the hills.

After the main event, Carter Oosterhouse hosted an M-22 Kid’s Challenge for children 12 and under to benefit Carter’s Kids – a non-profit that constructs playgrounds for children around the country.

The M-22 Challenge was sponsored by Oneupweb this year and donned the company’s motto, “Be Relentless.” The challenging race course that includes a dune climb, bike up Inspiration Point, and paddle in Little Glen Lake with head winds proved all athletes, ranging from ages 14-71 coming from 15 different states, were truly relentless in finishing the M-22 Challenge.

Media Contact:
Stephanie Zalucha, M-22 Challenge Media Director, Stephanie.Zalucha@gmail.com

About the M-22 and the M-22 Challenge:
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan.  M-22 is not just a road; it’s a way of life.  Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family.  It is the feeling you get when you realize there is no other place you would rather be.  The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area.
www.m22online.com & www.m22challenge.com

About Title Sponsor, Oneupweb:
Oneupweb is a digital agency that provides leading-edge digital marketing services, including search engine optimization (SEO), pay per click (PPC) services, mobile development, creative design, social media marketing, and more.
www.oneupweb.com


2012 Media Release 2

Oneupweb Proudly Presents the 2012 M-22 Challenge

Oneupweb is the first ever presenting sponsor of the 4th annual M-22 Challenge on June 9th, 2012 in Glen Arbor, MI.

“We’ve chosen to partner with M-22 in bringing this challenge to life because we share the vision of an adamant and authentic participation in life and a love for our region,” says Lisa Wehr, Oneupweb CEO.

Traverse City, MI (PRWEB) May 22, 2012

While Oneupweb is best known for exceptional work in digital marketing, the company is also an advocate for the region in which it resides. The M-22 Challengeis a tri-sport event of biking, running, and paddling across what has been named by Good Morning America as “The Most Beautiful Place in America” and named by National Geographic as a “Best Summer Trip 2012”. The M-22 Challenge will take place on Saturday, June 9th, in Glen Arbor, MI.

The M-22 Challenge was first introduced 4 years ago by the founders of the M-22 brand, Matt and Keegan Myers along with their father, Matt Myers Sr. A success from the start, the event has doubled in size each year, capping off this year with 800 race participants who filled the registration in mere hours. The success is the result of the impeccable organization of the event and the beauty of the hosting locale.

The M-22 Challenge presented by Oneupweb will be followed by the premiere of The M-22 Kids Challenge to Benefit Carter’s Kids. Carter’s Kids is the non-profit organization of Traverse City native and HGTV host, Carter Oosterhouse. Carter’s Kids constructs playgrounds in communities around the nation in an effort to encourage a healthy lifestyle and exercise as a means for physical health as well as optimal mental development.

Oneupweb’s own mantra, “Be Relentless”, will suitably serve as the motto for the event as well. Race participants and volunteers will don the mantra on event t-shirts, a collaborative design effort from the Oneupweb design team incorporating the M-22 Challenge logo. The tagline represents the tenacity necessary for success in all endeavors and illustrates the alignment that drew Oneupweb to the sponsorship. “We’ve chosen to partner with M-22 in bringing this challenge to life because we share the vision of an adamant and authentic participation in life and a love for our region,” says Lisa Wehr, Oneupweb CEO.

About Oneupweb: Oneupweb has been an innovator in digital marketing for more than 16 years, creating integrated online marketing strategies that incorporate search marketing (SEO and PPC), social media, web design, and mobile services. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for five consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog— StraightUpSearch, and an award-winning monthly newsletter—The Merge. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.

 


2012 Media Release 1

Sold Out and Doubled in Size, 4th Annual M-22 Challenge to Take Place June 9th , 2012

New title sponsor, Oneupweb, and addition of Carter’s [Oosterhouse] Kid’s Event are among some of the new happenings for the 2012 M-22 Challenge in Glen Arbor, Michigan.

Traverse City, Michigan May 2nd, 2012  – Imagine, 800 kayaks lying side by side, end to end in rows on the bank of Little Glen Lake in Glen Arbor, Michigan.  A few yards away, picture 800 bikes hanging in organized racks just off of M-22.  Beyond the bikes and across M-22, envision 800 athletes ranging from 14 to 71 years old and hailing from 15 states and countries as far as Switzerland running up the Sleeping Bear Dunes Climb.  What you are picturing is the 4th Annual M-22 Challenge and if you’re unfamiliar with where it’s taking place, just know that the athletes will tread on what was named the “Most Beautiful Place in America” by Good Morning America last year.

The M-22 Challenge is a multi-discipline event that combines running, cycling, and paddling in to a 22-mile race across some of the most breathtaking land and water in America.   Started four years ago by the founders of the popular Michigan brand “M-22”, Matt and Keegan Myers, and headed up by their father, Matt Myers Sr., the event has taken off again and doubled in size every year.  According to Matt Myers, the growing popularity of the race parallels the growing attraction of Northern Michigan.

“People are drawn to the vibe and atmosphere of the event,” he adds.  The event survey last year revealed that, participants were struck overwhelmingly with the high quality organization of the event and camaraderie of participants as well the scenery.

There are a few great changes taking place this year starting with the first time introduction of a title sponsor, Oneupweb.  “We’ve chosen to partner with M-22 in bringing this Challenge to life because we share the vision of an adamant and authentic participation in life and a love for our region” says Lisa Wehr, Oneupweb CEO.

M-22 has also partnered up with Carter’s Kids to host the M-22 Kid’s Challenge which will take place immediately after the M-22 Challenge.  The Kid’s Challenge is still open and participants can sign up at online at www.m22challenge.com.  Proceeds will benefit Carter Oosterhouse’s non-profit which constructs playgrounds around the country.

Media Contact:
Stephanie Zalucha, M-22 Challenge Media Director, Stephanie.Zalucha@gmail.com

About the M-22 and the M-22 Challenge:
Founded by kiteboarders in search of epic wind and waves, M-22 was created to express the common passion for Northern Michigan.  M-22 is not just a road; it’s a way of life.  Its bays, beaches and bonfires, dunes and vineyards, cottages, friends and family.  It is the feeling you get when you realize there is no other place you would rather be.  The M-22 Challenge is a multi-discipline event based in beautiful Leelanau County in Northern Michigan designed to challenge athletes against the natural terrain and environmental elements of the area.
www.m22online.com & www.m22challenge.com

About Title Sponsor, Oneupweb:
Oneupweb is a digital agency that provides leading-edge digital marketing services, including search engine optimization (SEO), pay per click (PPC) services, mobile development, creative design, social media marketing, and more.
www.oneupweb.com