The M-22 Challenge : bike – run – paddle : Are you up to the Challenge?
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Meet our Team

The M-22 Challenge Directors Make it Happen!

matt-myers-jrkeegan-myersMatt & Keegan Myers
Course Director / Start Line Director / Finish Line Director / Registration Director
After traveling the world in search of a destination full of natural beauty, clean air, big trees, fresh water, sandy beaches, and honest humble people, Matt & Keegan realized they had it all and more right in their backyard of Northern Michigan. This passion for the area has motivated the development of the M-22 Challenge in hopes to help people enjoy the area in a clean, healthy way.


matt-myers-sr1Matt Myers Sr.
Event Coordinator –
It has always been the dream of Matt Myers Sr. to work with his two sons. After spending years working with Father Fred and organizing events for the foundation, Matt Sr. was excited to help his boys in hosting an event to promote their M-22 business. As the Event Coordinator, Matt is the one connecting all the dots to make this challenge happen.


chad-jordanChad Jordan
Awards Director/Event Announcer –
“I am interested in anything outdoors – snowboarding, MTB, skate, etc. I am from Traverse City, but grew up in Florida. I live in Suttons Bay and am a personal trainer and organic farmer. I am involved with M-22 because I subscribe to the philosophy of Broneah.”



Chuck O’Connor
Sponsorship Director –
“I’ve lived along the M-22 highway in Leelanau County for over 30 years, raising a family and enjoying the kayaking, skiing, and beautiful waters and beaches the whole time.  The Broneah boys have got it right:  M-22 is not just a road – it’s a way of life, and there really is no other place I’d rather be!  I’ve been consulting on all things sponsorship as the Director of Corporate Partnerships for the National Cherry Festival for nearly 20 years.”


Shelly Charron

Running Director

“I am a Traverse City native who lives an active lifestyle and loves outdoor activities.  My favorite’s are biking, hiking, running, kayaking, snowboarding, and spending as much time as possible along the beaches of Lake Michigan.  I am a graduate of the School of Natural Resources and Environment at the University if Michigan with a focus on natural resource management.  I enjoy being involved in the M22 Challenge because it brings together great people who share an appreciation for the natural beauty of the area.”


matt-wiesenMatt Wiesen
Paddle Director -
“Born and raised in Glen Arbor and owner of Crystal River Outfitters. I enjoy sharing the Sleeping Bear Dunes National Park with customers, paddling the Crystal River, and excited to expose a new group of people who are participating in the M-22 Challenge with Glen Arbor and its surrounding areas.”

Doug Dowdy

Course Director
“Being able to support the M-22 Challenge is extremely rewarding and provides the chance to be around an exciting, challenging and fun event filled with athletes of all abilities. What a huge bonus that it is staged in the most beautiful place in America!”


Dave Taylor
Parking Director
“I enjoy outdoor activities and am an active walker, golfer, kayaker, biker, snowshoer and do some sailing with the MHA group.  Retirement has allowed me to get involved in many activities that I did not have the time and energy for in the past.  I especially enjoy the TC area and all the beauty and opportunities it has to offer, showing it to others and interacting with them in enjoying what our area has to offer.”

Meagan Alvarado

Entertainment Director/Donations Director
“I am a Traverse City native who, after living in Madison Wisconsin for 7 years, returned home to Northern Michigan in 2010. I am passionate about preserving our Great Lakes and supporting all things Michigan. My husband Pete and I, along with our two young kids, enjoy biking, camping and spending countless hours on the beaches of Lake Michigan. I love all aspects of being involved with the M22 Challenge- the team, the race participants and especially, the beautiful region.”


Logan Kellams
Social Media Director/Assistant Registration Director

“I was born in Mobile, Alabama and lived in Miami, Florida and Detroit before finding my love for all of Northern Michigan. I work in the downtown Traverse City location as sales and customer service manager. I love every single person who is part of the M22 crew! The best part of the  M22 Challenge is that it offers something for everyone. From athletes to artists, photographers to life enthusiasts.”


Stephanie Myers
Event Day Media Director

“I grew up in Traverse City and have always loved outdoor activities including running, biking, and most recently kiteboarding and Stand Up Paddle. I graduated from the University of Michigan and now work for Thompson Surgical Instruments as the Research and Development/Product Manager. Being the Event Day Media Director for the M22 Challenge is a great fit for me because of my personal interest in business and marketing.”