The M-22 Challenge : bike – run – paddle : Are you up to the Challenge?
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Become a Sponsor

The M-22 Challenge will collaborate with second party businesses and offer promotional opportunities not found elsewhere in this area. We understand that creating partnerships is a vital element in defining the image, and future of our event. We are interested in affiliating ourselves with “like-minded” businesses. The M-22 Challenge will be a healthy, positive way to promote our area, and will use local businesses and resources as a means to operate. If you would like more information regarding sponsorship, please contact our Sponsorship Director, Ben Trombly.


I am excited and honored to be involved with this years M-22 Challenge as Sponsorship Director. Having served as Equipment and Security Director since this events inception, it’s great to see the participation grow and the community embrace this awesome event. Please join us as we host hundreds of athletes in one of the most beautiful places on earth.

Ben Trombly

2014 Event Sponsors







BrittenGear: “Customized Gear For Your Brand is a division of Britten, Inc., the leading provider of creative production services and large-format digital printing. BrittenGear prides itself on providing quality, innovative wearable items for your brand.  With a home base in Traverse City, BrittenGear has been a proud supplier of printing services for the M22 brand for years, and looks forward to helping with gear for your next event too!.”




Carlson’s Fish: Fishtown, Leland, Michigan.



9&10 News:





Korner Gem: “Welcome to Korner Gem, a full service jeweler located in Traverse City, Michigan. Korner Gem has been in the industry of creating one of a kind pieces for over 30 years. We carry some of the finest and most extensive collections of gems and natural stones in the Traverse City area.




Stone House Bread: “Our promise is the freshest bread in the North, made with the finest organic flour—fragrant, crusty loaves with the sweet tang of sourdough. The baguettes and boules that emerge from our venerable Matador oven (built in Stuttgart when John Kennedy was president) will prompt memories of morning walks in Paris and Rome. We believe you’ll say, with celebration: Now that’s an honest loaf of bread!”






Anderson’s Market: Located in downtown Glen Arbor, Anderson’s offers a full-service deli with meals to-go, fresh local produce, an extensive selection of wine, beer & spirits as well as a wide range of Michigan-made products.




Camera Shop: “The Camera Shop is your digital camera headquarters! Located in beautiful downtown Traverse City, Michigan, we have been helping people with photography since 1939. With years of professional photography and custom photo printing experience and service that is unmatched, we know our stuff. The Camera Shop in down town Traverse City, where quality and service still exist.”



Cherry Capital Subaru: “Cherry Capital Subaru in Traverse City, MI treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards. Allow us to demonstrate our commitment to excellence!”



edson farms


Edson Farms Natural Foods: We are a family owned full service health food store offering impeccable
customer service, refrigerated and frozen foods, full grocery line, local & organic produce, meats, eggs all fresh, local, organic & Non-GMO. Bulk items, pet supplies, herbs, teas, vitamins, local products, online 
sales, cosmetics, makeup, gifts years round – individual and 
corporate and much more. We specialize in catering to customers with food allergies. We have a full line of wheat-free, gluten-free, nut free, dairy, egg and casein free foods. You have questions, we have answers!



EN Logo SMALLEvent Next: EventNext is a live communications event marketing agency known for creativity, industry experience and results-oriented campaigns for many Fortune 500 companies. We intercept and engage prospects and customers anywhere they congregate in large numbers. Our goal is to engage your audience to give them an experience that allows them to interact and consider your brand.




Glen Lake Chamber of Commerce:



Hagerty Insurance: “The Vintage and Collecter Car Insurance Specialists.”





Homewaters: Homewaters Recreational Real Estate is a boutique firm servicing all of northern Michigan with a focus on the marketing and sale of waterfront and recreational properties.







North Peak Beer: The highest quality ingredients and passion of our Brew Masters help to insure every bottle of North Peak beer is brewed to perfection. Everything we do is designed to create ales of outstanding art and flavor. Every beer is brought to life through labor and love. We strive to create beers to lighten the spirit and soothe the soul. Sharing these beers with you is our greatest honor.



Peninsula Pavers: “At Peninsula Pavers, Inc. one of our main goals is perfection. We strive for it everyday on your projects, large or small. We take into account your visions of the project along with our ideas and come up with something that you the customer, and us at Peninsula Pavers, will love & take pride in. We build trust and friendships with every project we build.
There is no better feeling leaving a job knowing that the customer is 100% satisfied with what was created for them. This is a small part of what you can expect when you deal with Peninsula Pavers, Inc.”


TCRV: We are small family owned dealership in Traverse City, Michigan and have been serving the camping community since 1988  We dare to be different on purpose to offer a world class experience in our sales, service, parts, and rental departments. We have fun helping you have fun.  We continue to be one the highest rated Jayco dealers for overall customer service in the nation.


Summerside Properties: Comfort Inn and Suites, Cambria Suites, and Best Western…


Team Bobs: “For over 30 years, Team Bob’s has provided comfort, peace of mind, and healthy environments for our residential and small business customers. By installing, maintaining, and servicing HVAC and Plumbing systems we offer warmth, relief from the heat, clean fresh air, and a reliable pure water supply.”
Union Cantina
Union Cantina:

Visions by the Bay

Sunglasses and Apparel
Oakley, Ray Ban, Maui Jim, Revo, Kaenon and others




Yen Yoga & Fitness:  Yen Yoga & Fitness is committed to supporting and developing each student’s practices and well-being through yoga, cycling and fitness. Emphasizing mind, body, spirit and joy, our mission is about supporting our community and fostering inspiration.







Arts Tavern: Just go try the Chicken Jalapeno soup on Wednesdays. Best in the world.


Bay Area Recycling:
“Bay Area Recycling for Charities focuses its efforts on converting recyclables into revenues not only to support itself and fund its expansion, but to achieve its ultimate goal of giving maximum donations to local charities.

Bay Area Recycling for Charities offers easy, convenient options for maximizing the effect of your recycling, with a drop-off site and pick-up service. The profits from the resources collected will be contributed to local charities.”


Broneah Kiteboarding:
“This is where it all started for Matt and Keegan Myers. In 2002, the “brothers from Neahtawanta” (bro-neah) founded Michigan’s first kiteboarding shop and school in Traverse City, Michigan. Kiteboarding is what led the brothers to the amazing beaches and secrect spots off of M-22, eventually leading into the development of the M-22 company and now the M-22 Challenge.”


Brick Wheels:
“We were established 1974, in Traverse City, MI. We employ close to 30 people, all of whom are actively involved in the lifestyles we promote. We call ourselves the Brickheads – and that’s also the name of the bike racing team we sponsor. Initially our product lines were primarily cycling-related, but we have since added cross-country skiing, alpine skiing, inline skating and all the related accessories.”



Crystal River Outfitters:
“Experience the beauty of the Crystal River! Splash through its gentle currents and explore its winding trail. Our kayak and canoe trips offer a fun adventure the whole family can enjoy. (Just remember you may get wet! Offering 14 years of safe, reliable service in the heart of Sleeping Bear Dunes National Lakeshore. Our trips lend themselves to all ages and create a lifetime of family memories. We look forward to seeing old and new faces during your visit to Glen Arbor.”



Funistrada: “Great wine selection, good service, and a friendly atmosphere” – … ” Best in area” – … “Cozy bistro experience ” – … “Reservations recommended” – … “It is an excellent, authentic cuisine from Tuscany” – … “We love Funistrada and have been going there for special occasions for years” –



give em a brake


Give ‘Em A Brake Safety:




Grocer’s Daughter: “HANDCRAFTED WITH MANY ORGANIC, NATURALLY GROWN AND LOCAL MICHIGAN INGREDIENTS. Grocer’s Daughter Chocolate was founded in 2004 by Mimi Wheeler and is now under the stewardship of a very talented staff and DC Hayden and Jody Dotson. We are a small, family-owned business, perched on a dune in the quaint village of Empire, on the shores of Lake Michigan.”




TheHomesteadLogoSmallThe Homestead – America’s Freshwater Resort:  A mile of sandy beach on Lake Michigan, year-round recreational facilities, a new health and fitness center, a spa, interesting shops, and inviting restaurants await you. So, too, do extraordinary facilities for weddings, reunions, and meetings. Located just miles from the race start & finish, The Homestead offers a special lodging package for spectators and athletes of the M-22 Challenge. Please contact Reservations at 231.334.5100 or view their website


sponsor-hamelin-photographyHamelin Photography: “Jason Hamelin is a highly experienced, gifted photographer known for his broad skills in traditional and digital photography. Jason has the skills of an engineer and the talented eye of an artist, a natural combination for his profession. His experience with preparation and attention to necessary details for success with large scope photo shoots has made him a sought after outdoor, extreme sports action photographer nation wide. At the same time his personable friendly approach which attends the individual needs of the people, that are his customers, may be his greatest skill.”

sponsor-leelanau-conservancyLeelanau Conservancy: “We are the group that, since 1988, has worked tirelessly to protect the places that you love and the character that makes the Leelanau Peninsula so unique.Our organization has earned a reputation as one of the premier land trusts in the country, with projects touching lives and saving land in each of Leelanau’s 11 townships. With nearly 2,800 members backing us up, the Conservancy is making a very real difference in what Leelanau County is to become.” *M-22 donates a portion of every sale to The Leelanau Conservancy, including a portion of all entry fees from the M-22 Challenge*


On The Narrows Marina:
“We would like to introduce ourselves as the new owners of “On the Narrows Marina” at Glen Lake, Michigan.  Our family has been vacationing at Glen Lake for 22 years.  My wife, Carol, and I have 3 children – Conor, Megan, and Neil. We are excited to continue running the marina in the same fashion as Jack and Marcie Ferris have over the years.  We look forward to serving the Glen Lake community for the 2009 boating season.”



Premier Health and Fitness:




Pure Water Works:
“Our Water Quality Association (WQA) certified trained professionals are specially trained to help you understand your water treatment needs. Our State Certified Laboratory provides services before, during, and after the sale. The equipment we recommend is all third party validated by either WQA “Gold Seal” or National Sanitation Foundation (NSF) Standards.”

Serbin Real Estate: “We’ll make every effort to provide absolutely superior real estate service to prospective buyers and sellers in Leelanau, Benzie, and Grand Traverse Counties. Our goal isn’t to be the biggest company in town, but one that you feel has served you in an uncompromising fashion and that you wouldn’t hesitate to recommend highly to others.”



Shumsky West & Associates:
Shumsky West & Associates has been serving Northern Michigan in the insurance industry for over 100 years and is known as one of the premier insurance agencies in Traverse City. Our Leadership Team is comprised of the top producing and servicing talent in the region and brings years of experience in highly-specialized areas including Business Insurance; Personal Insurance; and Employee Benefits.


T.C. Mirror & Waterjet Cutting: Thank you Victor for creating the coolest trophies ever! (231) 922-2182





Team Elmers:



Thompson Surgical Instruments: “Thompson Surgical Instruments deliver uncompromised exposure to a variety of surgical specialties. Please select your specialty to view our product offerings and learn how you can benefit from a Thompson table mounted retractor.”

Traverse Legal:
“When it comes to legal services, you can’t afford to make a wrong decision. Before you select a law firm to represent your interest, we encourage you to speak with us. We are committed to a level of excellence which you may not easily find in other law firms or lawyers. Our firm was founded on the principle that the law is a ‘profession’ governed by ethical standards and obligations beyond the bottom line. Our level of achievement, experience and technology are all dedicated to meeting your legal goals and solving your legal problems.”


Visit Up North:“Visit Up North Vacation Rentals looks forward to assisting you in planning the vacation of your dreams. Make our vacation homes your home away from home. Now located at 600 West Front Street in Traverse City.Stop in and visit us!”